Are you an undiscovered American Idol? Better at singing than drawing? Today’s crowdfunding feature is Sing Me Something, an app where players sing a famous song while their opponents try to name the tune.
Like many entrepreneurs who use crowdfunding, Askin Akhan, a programmer and student at University of Brighton, and Thomas De Vos, the owner of Fourerr.com, are crowdfunding for both the money and the exposure. The funds raised will go towards marketing the app. But they view the fundraising process as marketing in itself. Per Askin:
We have 27 backers so far and if each of them backers were to tell four of their friends at a dinner party that would make 108 customers even before release. That’s not even including the amount of people that the 108 people would then tell. Crowd funding works as viral marketing at the same time as funding your project.
Askin suggests Sing Me Something offers investors a great return – the consumer who invests $10 will get $15.40 once the app is released and sells some early copies. Plus 1,000 free in-game credits. While they are still raising money through crowdfunding, Sing Me Something will be ready in less than a month.